OUR STORY

RHET. is a car lifestyle brand born from an automotive media site 'MOBY.'

Our mission is to make high-quality items, trusted by professionals,
accessible to all car users.
To achieve this, we strive daily
to develop products that balance
both quality and ease of use.

VISION

Experiences that expand your life together with your car.

We reminisce about the moments that made us laugh
and recall the tough times that now make us smile.
Every enjoyable experience and every bitter one—each is an irreplaceable piece that
shapes our lives.
'Experiences that broaden our lives'
RHET., as a car lifestyle brand, is dedicated to bringing this world full of such enriching
experiences to life.

LOGO

RHETORIC
'skillfully and beautifully decorating.'

By omitting RHETORIC,
we express the brand's concept of
'unembellished.'